What makes our shampoo bar formula truly different?

What makes our shampoo bar formula truly different?

The ingredient list you saw on the other shampoo bars contains:

Sodium Coco-Sulfate – a harsh sulfate surfactant that strips natural oils, damages the scalp barrier, and can worsen dryness, itching, and even hair loss over time.

Fragrance + Limonene, Hexyl Cinnamal, Linalool, Geraniol – synthetic fragrance plus multiple EU‑listed contact allergens. Repeated exposure can lead to cumulative allergic reactions and contact dermatitis.

CI 19140, CI 42090 – artificial colorants that add zero benefit to your scalp while posing a risk of irritation for sensitive individuals.

Caprylic/Capric Triglyceride – a mild oil, but in a sulfate‑based formula, it mainly serves as a thickener and cannot offset the irritation from harsh detergents.

How our 「The Aura Bath· Four Seasons 」 amino acid shampoo bars are different:

Comparison Average Formula Our Formula
Surfactant Sulfate (Sodium Coco-Sulfate) – strong degreasing, high irritation Amino acid surfactants (SCI-85 + SCG-11) – pH 5.5, matches scalp’s natural pH, gentle yet effective
Scent source Artificial fragrance + multiple known allergens 100% pure essential oils (cedarwood, rosemary, tea tree, lavender, etc.) – aromatherapy grade
Colorants Artificial colors (CI 19140, CI 42090) Plant-based natural colors
Preservatives Not specified, but often includes parabens or other synthetic preservatives Preservative‑free – relies on humectants and essential oils for natural stability
Soap base / lye May contain soap base or be highly alkaline No soap base, no sodium hydroxide – melt‑and‑pour syndet bar, pH neutral
Eco‑friendliness Liquid in plastic bottles – single‑use plastic waste Solid bar, zero plastic packaging, FSC™ certified cardboard box, 100% recyclable
Scalp feel after use Tight, stripped, often gets oilier faster Soft, balanced, healthier long‑term

Besides, our products are made with natural plant extracts.

Clear Dawn: Sophora Root + Purslane

Sophora root clears damp-heat, kills parasites and relieves itch, with potent antimicrobial activity against Malassezia and Staphylococcus aureus. Purslane cools blood, reduces swelling, and reduces inflammation; it is rich in omega-3 fatty acids and flavonoids. Together, they clear heat and dampness, rapidly relieve itching and reduce dandruff, while soothing redness from scratching. Ideal for oily, itchy, flaky scalps.

Wild Clean: Arborvitae Leaf + Clove

 Arborvitae leaf cools blood, promotes hair growth and darkens hair, powerfully inhibiting Malassezia while regulating sebum. Clove is warm and pungent, rich in eugenol, with potent anti‑fungal activity, especially against dandruff‑causing Malassezia. Together, they deeply cleanse, control oil, and eliminate dandruff at the source, while improving the follicular environment to support anti‑hair loss. Formulated for oily scalps, stubborn dandruff, and seborrheic dermatitis.

Warm Infusion:  Calendula + Ginger

Calendula soothes inflammation, balances oil, and gently repairs minor scalp damage, rich in carotenoids and saponins. Ginger is warm and stimulating, containing gingerols that dilate scalp capillaries and increase local blood circulation, delivering more oxygen and nutrients to hair follicles. Together, calendula calms while ginger awakens – soothing sensitivity while stimulating dormant follicles to promote hair growth and strengthen roots. Ideal for postpartum hair loss, stress‑related shedding, and poor scalp circulation.

First Soft: Oat Kernel + Chamomile

Oat kernel is rich in β‑glucan and avenanthramides, forming a protective film on the skin surface to rapidly relieve itch; it is classified by the FDA as a skin protectant. Chamomile contains bisabolol and chamazulene, offering anti‑inflammatory, anti‑allergic properties so gentle that it is safe even near a child's eyes.

We treat your scalp with the same care as a pharmacist formulates a remedy – no sulfates, no artificial fragrance, no dyes, no unnecessary preservatives. Each bar is a pure fusion of Eastern herbs and Western aromatherapy, giving your scalp exactly what it needs – and nothing it doesn’t.

 

Back to blog